Charitable giving: What’s in it for you?

It is said that giving is often motivated by humans’ deep desire to find meaning in life. For most people, meaning is deeply intertwined with community connections. Whether we’ll admit it or not, we want to feel a sense of connection and feel like we have a purpose in life. Giving, whether it’s time, money, or energy, plays a central part in finding this purpose.

Because what is good for our community is good for us (people in thriving, happy communities are generally happier themselves), there is a way in which giving also benefits the giver.

Even though this might be true, it’s still no piece of cake to get people into the mindset of giving.

Enter fundraising. Oh, bittersweet fundraising. Those who’ve been in the fundraising seat will know that coming up with a successful fundraising strategy and, more importantly, executing it costs blood, sweat, and tears. Not that there’s anything wrong with the way organisations fundraise – church bazaars and selling pancakes is fun – but surely there should be an easier, more sustainable way?

WeBenefit wants to change people’s mindsets about charitable giving and all the difficult ways charitable and care-based institutions raise funds. We have come to the realisation that fundraising doesn’t have to be once-off events only. It can, in fact, be an ongoing and less stressful process if you utilise the resources in your midst. We have figured out an innovative way how to do this.

How does it work?

WeBenefit is an innovative business which is entirely focused on doing good. Our procurement and fundraising platform aggregates buying power and connects communities and networks to help schools, charities, care homes and churches to save money and to raise additional funds.

Through the WeBenefit fundraising platform, parents, donors, and general members of the public can now buy their everyday products at competitive prices, while contributing a percentage of their expenditure to a care-based organisation of their choice – be it a school, charity, care home, or church.

And it is the size of the contribution that really makes WeBenefit different. Some items contribute as much as 20% of the purchase price. WeBenefit provides the care-based organisation with 60% of the profit that would normally be pocketed by the retail sector, while shouldering all of the overhead costs.

WeBenefit thus has the potential of becoming one of the largest sources of income for schools and charitable organisations. By combining the purchasing power of big suppliers, donors, parents, an organisation’s members and general members of the public, even if it is initially just a small percentage of their monthly spend, a sustainable and material revenue stream is created.

In addition, families can make use of the WeBenefit fundraising platform in another innovative way. It allows them and their friends to contribute towards their children’s school fees with every purchase.

Take, for example, international high tech shoe company, Brooks Running, which recently partnered with WeBenefit. For every pair of Brooks Running shoes sold, a contribution of between R384.47 to R425.93, depending on the model, will be made to a school, care home, charity or church, according to the buyer’s preference. The buyer can also decide to contribute towards a child’s school fees when they buy their shoes through the WeBenefit online store. Up to 50% of the contribution would go towards the school fees, the other 50% of the benefit would be paid to the school.

Our platform has basically simplified the way in which care-based institutions and charitable organisations in South Africa raise funds, and thus, the way in which you as a member of the community, a business owner, or a supplier can get involved, contribute, and make a substantial difference. And it is at no extra cost to you.

Why not make 2017 your year of giving? And why not help others to discover their own power to give?

“The greatest good you can do for another is not just share your riches but reveal to him his own” –Benjamin Disraeli (1804-1881)
For more, go to www.webenefit.co.za